While designing the redesign for this charity, the goal was to create a serious, trusting resource website and shifting the focus from the companies usual party image.

I focused on making the design clean and approachable with structured segments and familiar grids to continually guide the user down the page.

Ultimately I aimed to create a site where the charity could be seen as a serious, trustworthy and valuable to the user while still staying true to the brand and its origins, just with a more refined and purpose-driven style.